Ulverston is a Great Place to Live
Ulverston is a traditional market town in the Furness Peninsula, South Cumbria, close to the tourist areas of Coniston and Windermere. Ulverston has a remarkably unspoilt town centre. It has its share of chain stores, but on a small scale. There are many independent specialist shops, as well as an indoor market hall, and an outdoor market held in the main streets on Thursdays and Saturdays.
Ulverston differs significantly from many of the Lake District towns and villages, because its economy is not so dependent on tourism. Perhaps surprisingly, Ulverston is a vibrant hub for modern electronics companies, and perhaps less surprisingly, it also hosts a number of specialist undersea technology companies and service providers. The major employer in the Furness peninsula is BAE Systems Submarines, in nearby Barrow-in-Furness.
Ulverston is located just outside the Lake District National Park boundary, which is great for the locals. House prices are affordable, so young adults can afford to stay in the area and bring up their own families in their home town. Because of that, and because of the geography of the area, living in Ulverston can feel like being part of a big extended family. People look out for each other. Big events feel safe. Crime rates are low, and so are insurance premiums. However, because everyone knows everyone else, don’t expect to keep any secrets for long!
Visit Ulverston Website
The idea of creating a dedicated Ulverston tourist information website was born in in 2011, when Ulverston Town Council asked if a local business or entrepreneur would be prepared to provide a tourist information service, at no cost to the council. Various websites resulting from previous local initiatives, such as “Ulverston 2000+”, “Ulverston and Low Furness Partnership”, and “Ulverston.net” had lapsed.
A planning activity was undertaken, which included obtaining British Tourist Authority certification. The “Visit Ulverston” website was created at visitulverston.com. Visit Ulverston operated successfully for many years, working closely with Ulverston Community Partnership on delivering consistent branding for Ulverston tourism publications, featuring the town crest, as shown above. The partnership built up a large “Ulverston News” email subscriber list and social media following.
Ulverston News Website
In 2017, Ulverston BID introduced the Choose Ulverston brand to promote Ulverston businesses within the designated BID area, working with Ulverston Town Council. They re-branded the Ulverston tourist information publications, and the town crest was no longer featured on the website.
The Ulverston News website was created at ulverston.com, with a focus on community events and information. Anyone in the South Cumbria area could submit local news items for publication, or advertise a community event, business or venue.
Ulverston News performs a “warn and inform” role in the event of incidents throughout the LA12 postcode area, such as flooding or storms. It provides notifications to registered subscribers of the Ulverston News email newsletter, and via the Ulverston News facebook group. The Ulverston News telephone number (01229 357951) is also utilised by Ulverston Resilience Group as a route for people in the community to request local support.