Ulverston is a Great Place to Live
Ulverston is a traditional market town in the Furness Peninsula, South Cumbria, close to the tourist areas of Coniston and Windermere. Ulverston has a remarkably unspoilt town centre. It has its share of chain stores, but on a small scale. There are many independent specialist shops, as well as an indoor market hall, and an outdoor market held in the main streets on Thursdays and Saturdays.
Ulverston differs significantly from many of the Lake District towns and villages, because its economy is not so dependent on tourism. Perhaps surprisingly, Ulverston is a vibrant hub for modern electronics companies, and perhaps less surprisingly, it also hosts a number of specialist undersea technology companies and service providers. The major employer in the Furness peninsula is BAE Systems Submarines, in nearby Barrow-in-Furness.
Ulverston is located just outside the Lake District National Park boundary, which is great for the locals. House prices are affordable, so young adults can afford to stay in the area and bring up their own families in their home town. Because of that, and because of the geography of the area, living in Ulverston can feel like being part of a big extended family. People look out for each other. Big events feel safe. Crime rates are low, and so are insurance premiums. However, because everyone knows everyone else, don’t expect to keep any secrets for long!
Ulverston Tourist Information
The idea of creating a dedicated Ulverston tourist information website was born in in 2011, when Ulverston Town Council asked if a local business or entrepreneur would be prepared to provide a tourist information service, at no cost to the council. Various websites resulting from previous local initiatives, such as “Ulverston 2000+” and “Ulverston and Low Furness Partnership”, had not been maintained.
A planning activity was undertaken, which included successfully obtaining British Tourist Authority certification. Consequently, Ulverston Ltd was incorporated as a company in 2013, to create and manage the “Visit Ulverston” website at visitulverston.com. Visit Ulverston operated successfully, working closely with Ulverston Community Partnership, and built up a large email subscriber list and Facebook following.
In 2017, Ulverston BID introduced the Choose Ulverston website to promote Ulverston businesses and tourism, working with Ulverston Town Council. They also set up a Visitor Information Point as a joint initiative in the Indoor market. They had the benefit of sustained funding, and were able to offer a more “professional” service.
Consequently, the Visit Ulverston website became surplus to requirements, and was closed down. It was replaced by the Ulverston News website at ulverston.com. The new website is operated by Ulverston Ltd on a not-for-profit basis, for the benefit of the local community.
Anyone in the community is free to submit local news for publication, or advertise a community event or venue. Events can be one-offs, or recurring, such as a weekly class.
We have occasionally performed a “warn and inform” role, in the event of incidents, such as flooding. In addition to the website, we provide notifications to registered members of our mailing list via the Ulverston News email newsletter, and emergency SMS texts.
We operate a telephone help line (01229 357951), which is also utilised by Ulverston Resilience Group as a route for elderly and vulnerable people to request help with shopping, collecting prescriptions, etc.